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414 Entertainment
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414 Entertainment

Privacy Policy

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1. INTRODUCTION

414 Entertainment asbl we respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.414entertainment.be, use our services, or interact with us.

We are a Belgium-based dance studio specializing in afro dance, heels, and dancehall classes, located in Antwerp. Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we treat it.

Contact Information:

  • Company: 414 Entertainment asbl
  • Address: Korte Scholiersstraat 37, Box 301, 2060 Antwerp, Belgium
  • Email: info@414entertainment.be
  • Phone: +32 4 991 197 60
  • VAT Number: BE0775802337

2. DATA WE COLLECT

2.1 Information You Provide Directly
Registration and Account Information
  • Name and surname
  • Email address
  • Phone number
  • Date of birth
  • Emergency contact information
  • Dance experience level
  • Preferred class types and schedules
Class Booking and Payment Information
  • Class registration details
  • Payment information (processed securely through third-party providers)
  • Attendance records
  • Special requirements or medical conditions relevant to dance activities
Communication Data
  • Contact form submissions
  • Email correspondence
  • Phone call records
  • Support ticket information
  • Feedback and survey responses
Professional Services Inquiries
  • Event details and requirements
  • Choreography project specifications
  • Performance booking information
  • Commercial collaboration details
2.2 Information Automatically Collected
Website Usage Data
  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referring websites
  • Click patterns and navigation behavior
Cookies and Tracking Technologies
  • Session cookies for website functionality
  • Analytics cookies to improve user experience
  • Preference cookies to remember your settings
  • Marketing cookies (with your consent)
Video and Photo Content
  • Class participation footage (with explicit consent)
  • Performance videos and photographs
  • Social media content featuring our students (with permission)

3. HOW WE USE YOUR DATA

3.1 Primary Purposes
Class Management and Service Delivery
  • Processing class registrations and bookings
  • Managing attendance and schedules
  • Communicating class updates, cancellations, or changes
  • Providing dance instruction and feedback
  • Ensuring student safety and emergency contact procedures
Payment Processing
  • Processing payments for classes and services
  • Managing refunds and billing inquiries
  • Maintaining financial records for accounting purposes
Communication and Customer Service
  • Responding to inquiries and support requests
  • Sending important updates about our services
  • Providing information about new classes or events
  • Handling complaints and feedback
3.2 Marketing and Promotional Activities
Newsletter and Updates (with your consent)
  • Monthly newsletters with class schedules
  • Information about special events and workshops
  • Dance community news and tips
  • Promotional offers and discounts
Social Media and Content Creation (with explicit consent)
  • Sharing student achievements and performances
  • Creating promotional videos and content
  • Building our dance community online
  • Showcasing our teaching
  • Compliance and Safety
    • Meeting legal obligations and regulatory requirements
    • Ensuring health and safety compliance in dance classes
    • Maintaining insurance and liability requirements
    • Age verification for minor students
    Business Operations
    • Analyzing class popularity and scheduling optimization
    • Improving our teaching methods and services
    • Managing instructor schedules and assignments
    • Planning studio capacity and resources

 Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

4.1 Contractual Necessity
  • Processing class registrations and payments
  • Delivering dance instruction services
  • Managing your account and bookings
4.2 Legitimate Interest
  • Improving our services and website functionality
  • Ensuring studio safety and security
  • Managing business operations efficiently
  • Fraud prevention and security measures
  • Marketing communications and newsletters
  • Photography and videography for promotional purposes
  • Non-essential cookies and analytics
  • Social media content featuring students
  • Tax and accounting requirements
  • Health and safety compliance
  • Insurance and liability documentation
  • Age verification for minors

5. DATA SHARING AND THIRD PARTIES

5.1 Service Providers
Payment Processors

We use secure third-party payment processors to handle transactions:

Website and Hosting Services
  • WordPress: Content management system
  • Hosting Provider: [Your hosting provider] for website infrastructure
  • SSL Certificates: For secure data transmission
Communication Services
  • Email Service: For sending newsletters and communications
  • SMS Service: For urgent class notifications (with consent)
  • Video Conferencing: For online classes when applicable
5.2 Analytics and Marketing
Google Services
  • Google Analytics: Website traffic analysis (Google Privacy Policy)
  • Google Ads: For marketing campaigns (with consent)
  • YouTube: For embedded dance videos
Social Media Platforms
5.3 Professional Partners
Insurance Providers

Sharing necessary information for liability and student insurance coverage

Event Organizers

When students participate in external performances or competitions (with explicit consent)

Educational Institutions

For partnerships with schools or cultural organizations

We may disclose your information when required by law, court order, or government request, or to protect our rights and safety.

6. YOUR RIGHTS

Under GDPR, you have the following rights regarding your personal data:

8.1 Access Rights

  • Right to be informed: Clear information about how we use your data
  • Right of access: Request a copy of your personal data we hold
  • Data portability: Receive your data in a structured, machine-readable format

8.2 Control Rights

  • Right to rectification: Correct inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data (“right to be forgotten”)
  • Right to restrict processing: Limit how we use your data
  • Right to object: Object to certain types of processing
  • Withdraw consent: Remove consent for marketing, photography, or other consent-based processing
  • Granular consent: Choose specific types of communications or activities

8.4 Exercising Your Rights

To exercise any of these rights, contact us at:

  • Email: info@414entertainment.be
  • Phone: +32 4 991 197 60
  • In person: Visit our studio during business hours

We will respond to your request within 30 days and may ask for identification verification.

7. How Long We Retain Your Data For

When you submit a support ticket or a comment, its metadata is retained until (if) you tell us to remove it. We use this data so that we can recognize you and approve your comments automatically instead of holding them for moderation.

If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information.

8. Security Measures

We use the SSL/HTTPS protocol throughout our site. This encrypts our user communications with the servers so that personally identifiable information is not captured/hijacked by third parties without authorization.

In case of a data breach, system administrators will immediately take all needed steps to ensure system integrity, will contact affected users and will attempt to reset passwords if needed.

9. Your Data Rights
General Rights

If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us.

You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being an active customer (i.e. basic account information like an email address).
If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.

GDPR Rights

Your privacy is critically important to us. Going forward with the GDPR we aim to support the GDPR standard. AncoraThemes permits residents of the European Union to use its Service. Therefore, it is the intent of AncoraThemes to comply with the European General Data Protection Regulation. For more details please see here: EU GDPR Information Portal.

10. Third Party Websites

AncoraThemes may post links to third party websites on this website. These third party websites are not screened for privacy or security compliance by AncoraThemes, and you release us from any liability for the conduct of these third party websites.
All social media sharing links, either displayed as text links or social media icons do not connect you to any of the associated third parties unless you explicitly click on them.

Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties or require disclosure of any personal information relating to members of the Service or Site. AncoraThemes bears no responsibility for the information collected or used by any advertiser or third party website. Please review the privacy policy and terms of service for each site you visit through third party links.

11. Release of Your Data for Legal Purposes

At times it may become necessary or desirable to AncoraThemes, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You agree that we may disclose your information to a third party where we believe, in good faith, that it is desirable to do so for the purposes of a civil action, criminal investigation, or other legal matter. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you, and release your information to, third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants.

Any passing on of personal data for legal purposes will only be done in compliance with laws of the country you reside in.